Barry’s Blog
Read the latest from Barry, including great downloads. If you want to know more, let’s have a chat.
How Are Your Competitors?
How is business? You must have heard this question hundreds of times, but has anyone ever asked you ‘how are your competitors?’ Judging the success of any business requires much more than just looking at figures on a balance sheet. You might be really pleased to have...
Twibel – How To Avoid Being Sued
Legal actions as a result of posts on social media have become so commonplace that a new word has entered the lawyers’ lexicon – Twibel. To understand what this means to you and your social media activity, you first need to understand the basics of media law. In the...
Image Copyright: How To Avoid Breaking the Law
Image copyright is one of the least wlll known legal hazards when publishing content online. Whether you update your website or social media, you need to understand the potential pitfalls. Read on to find out more... It’s approaching 5pm on Friday afternoon and you’ve...
What is copywriting? The English language is your company’s greatest tool… and it’s FREE. So whether you are writing a blog or a brochure, get the word out there. I have been a journalist and copywriter for more than 30 years, but I still get asked: "What is...
Freelance Blog Writers Can Promote Your Website
Freelance blog writers can help businesses of all shapes and sizes. From super-size corporations to start-up sole traders, every company has a unique story to tell. I have been writing about businesses for more than 20 years, firstly as a reporter and then Commercial...
Hiring Professional Property PR Writers
Professional property PR writers are often undervalued in the industry. As one estate agent told me: “We just put a couple of sentences with a floorplan on Rightmove, mate.” Not exactly an inspiring approach, and I'm sure that's not how they sell their services. It...
Business awards: the benefits of entering
Entering business awards may seem like hard work, but can you afford not to? Recently I had the pleasure of informing a client that they had been shortlisted in two categories of a prestigious regional business awards. They were surprised, mainly because they had only...