Barry’s Blog
Read the latest from Barry, including great downloads. If you want to know more, let’s have a chat.
What is a Professional Copywriter?
You’ve probably heard the term professional copywriter, but do you know what it actually means? Here is our guide to copywriting and why content marketing is a vital tool for businesses. What is a professional copywriter? Copy refers to any written material, and more...
Freelance Copywriter: 6 Ways I Can Boost Your Business
As a freelance copywriter, I can create engaging copy to enhance your company’s online profile. Find out how great content can benefit your business... Many people think they can find time to write the words for their website or marketing material, but the task can...
LinkedIn Business Page: 4 Tips to Add Followers
Creating your LinkedIn business page is easy, but how can you increase the number of followers? There are many reasons why small businesses should create a LinkedIn business page on the LinkedIn social media platform. For example, boosting your brand's profile will...
LinkedIn Post Ideas: How to be More Personal
Struggling to come up with LinkedIn post ideas? Considering adding more personal feelings on your profile, but don't want to be accused of sharing ‘too much’? Many of my clients want to promote a softer, more engaging side of their business, without resorting to...
Discover 5 ways to boost your Facebook SEO
You’ve probably reviewed and improved the search engine optimisation (SEO) of your business website, but have you heard about Facebook SEO? You may not realise how much your social media pages can affect your search engine ranking through attracting and engaging with...
5 reasons why a freelance social media manager must review the competition
Being a freelance social media manager involves a lot more than simply creating posts and managing engagement for clients. Before a post is written, I undertake a thorough review of the client's current activity and compare this to their main competitors. Judging the...
Twibel – How To Avoid Being Sued
Legal actions as a result of posts on social media have become so commonplace that a new word has entered the lawyers’ lexicon – Twibel. To understand what this means to you and your social media activity, you first need to understand the basics of media law. In the...
Image Copyright: How To Avoid Breaking the Law
Image copyright is one of the least wlll known legal hazards when publishing content online. Whether you update your website or social media, you need to understand the potential pitfalls. Read on to find out more... It’s approaching 5pm on Friday afternoon and you’ve...
What is copywriting? The English language is your company’s greatest tool… and it’s FREE. So whether you are writing a blog or a brochure, get the word out there. I have been a journalist and copywriter for more than 30 years, but I still get asked: "What is...
Freelance Blog Writers Can Promote Your Website
Freelance blog writers can help businesses of all shapes and sizes. From super-size corporations to start-up sole traders, every company has a unique story to tell. I have been writing about businesses for more than 20 years, firstly as a reporter and then Commercial...