Creating your LinkedIn business page is easy, but how can you increase the number of followers?
There are many reasons why small businesses should create a LinkedIn business page on the LinkedIn social media platform. For example, boosting your brand’s profile will help you attract top talent to your company thanks to the many recruitment tools available. While jobhunters can search the thousands of roles listed on LinkedIn, businesses can take advantage of the Recruiter and Jobs platform which has made it simpler for employers to find new staff.
While an individual page is great for sole traders, moving up to a LinkedIn business page can supercharge your brand’s profile on the platform. As well as creating and sharing relevant posts, you will be able to add targeted adverts and showcase pages for your products and services.
However, first you need to build the audience following your LinkedIn business page. Fortunately, there are a number of free and simple techniques which involve the help of your employees. Read on to find out more…
Engage your employees
Staff members are your strongest allies in growing the following for your LinkedIn business page. Encourage them to spread the word with friends and colleagues who are interested in what you do. For new company pages, this is an essential step when getting your online profile off the ground. Employees should tag your company page in their personal posts and updates, while inviting their contacts to follow the page. Please be aware that you need to be a page admin to send out invitations to your personal contacts.
Also, be sure your staff members are properly mapped to your LinkedIn business page, because every time an employee makes a new connection on LinkedIn, the new connection will be prompted to follow your company page.
Optimising your corporate email signatures can be a great way to promote your brand. For example, you can include links to websites, add business awards logos and promote your social responsibility messages. Edit your staff email signatures to include a link directing recipients to your LinkedIn business page, and encourage them to give it a follow. If you’re corresponding with someone professionally, there’s a good chance your page might interest them.
Add links to your LinkedIn business page
Personal LinkedIn profiles are another opportunity for your staff to direct people to your company page. Get them to add a shortlink to your LinkedIn page in the “Website URL” field on their profile. Having a LinkedIn business page also means your logo will appear when staff list your company in their profile. Not having a LinkedIn business page will mean that your company will appear with a grey box.
Encourage staff to join LinkedIn Groups
Groups on LinkedIn feature conversations between people who are passionate about certain topics and industries. Encourage your staff to take part in these mini-communities, it can help create awareness for your brand while also demonstrating your company’s authority on key industry issues. From sharing advice to generating sales leads, LinkedIn Groups are a cost-effective tool for marketing your business. Participating in groups is also a great way to learn some new business tips and to keep up to date with the latest developments in your sector.
Have a question about LinkedIn?
Personally, I love using LinkedIn and I help many of my clients to raise their brand awareness on the platform. You can boost your profile by simply posting regularly and engaging in conversation with key targets and thought leaders in your industry. If you have any questions regarding your LinkedIn business page, please contact me today.