Barry’s Blog
Read the latest from Barry, including great downloads. If you want to know more, let’s have a chat.
How does the Google website ranking algorithm work?
If you have ever wondered why a competitor appears higher in search results, you need to learn how the Google website ranking algorithm works. In this article, I uncover the science behind Google’s calculations and offer some strategies to boost your site’s...
Accountancy websites: the dangers of using a generic content feed
In recent weeks, I have been noticing a growing trend where accountancy websites use a generic content feed to populate blog sections. In this article, I explain the hidden dangers of using a centralised service for publishing articles online. Marketing professionals...
How quality blog content feeds Google AI search results
Have you noticed the introduction of Google AI search results? Try this: type a query into the search bar and hit the ’enter’ button - you should then be shown an AI-generated summary. To ensure maximum visibility, these AI overviews appear above the search results...
10 inspirational blog ideas for small businesses
Consistently creating content for your website takes time and effort – if you need a dose of inspiration, here are my top 10 blog ideas for small businesses. How to guides These tutorials contain step-by-step instructions to teach readers how to complete a specific...
Why your business website needs local SEO landing pages
If your business wants to attract more local customers, your website needs to include a section for SEO landing pages. Having a home page, services page and a contact form is no longer enough – to compete for customers in your area, you need niche pages targeting...
SEO tips: the benefits of inserting hyperlinks into articles
As an experienced blog writer, I get frustrated when businesses add a new article to their website but ignore basic SEO tips. While creating a new page of content is great, there are a few simple ways to maximise reader experience and search engine ranking. In this...
The dangers of using ChatGPT to write blogs
People often ask me about using AI to write content – so this article covers the dangers of using ChatGPT to write blogs. Time is money for small business owners, so they are always seeking ways to do things quicker and easier. While most understand the importance of...
Clustering your blog content: why it’s essential for SEO and establishing expertise
You’ve built a fantastic website, but if no-one sees it, how can it grow your business? High-quality blog content is the key to unlocking visibility and driving traffic to your site. Not only does it entice readers to click through, but it also boosts your position in...
Why hiring a blog writer is a smart move for small businesses
There are more small businesses in your sector than people at the average music festival – so let’s explore how hiring a blog writer can help you stand out from the crowd. Let’s face it, if you want to be found in today’s digital landscape, you need a compelling...
4 website content ideas for small businesses
Blog writing is a powerful tool for connecting with customers, but many people struggle to identify key topics to cover - so here are four website content ideas for small businesses. We all know that content marketing can boost online presence and drive sales,...