Email Newsletters
Maintain contact with your customers and promote your products and services with regular email newsletters.
Discover the benefits of email marketing and why more and more companies find it a cost-effective tool to build their brand.
Email Newsletters
Maintain contact with your customers and promote your products and services with regular email newsletters.
Discover the benefits of email marketing and why more and more companies find it a cost-effective tool to build their brand.
Why email marketing?
Source: Hubspot
%
77% of marketers have seen an increase in email engagement over the last 12 months.
%
37% of brands are increasing their email budget.
%
33% of marketers send weekly emails and 26% send emails multiple times per month.
4 Billion users
There are 4 billion daily email users.
Communication
Smartphone users prefer to receive brand communications via email
A/B Testing
Testing your emails leads to higher ROI.
Content and design
Inform your customers about your brand and products with relevant information that educates and entertains. An email newsletter is the perfect place to show your true personality and culture.
The key is to keep the content concise so that it grabs the attention of the reader. Offering the latest news or discounts will make your customers feel part of an exclusive club.
Every email newsletter should contain a call-to-action to encourage readers to buy, click or subscribe.
Great content needs to be combined with eye-catching design to give your brand an air of authority and quality. Ensure your newsletter reflects your website and branding.
What do your customers want?
What type of information would help your business to build a relationship with your customers?
There are plenty of ways that email marketing can be used to advertise your company and generate sales leads. So what type of content is most appropriate for you?
Industry news and trends
Practical advice
Behind-the-scene access
Case studies
Major projects
Discount codes
Future plans
New products or services
Meet the team
Let’s get started
Writing your own email newsletter probably isn’t the best use of your time, which is why you need the services of a professional freelance copywriter. Contact me today for a quote on your next marketing project.