Trends in digital marketing can be as fickle as the fashion industry, but one item every business needs in its wardrobe is blog writing. If you want to capture the audience’s attention, establish authority and drive conversions, the importance of quality content cannot be overstated.
As an experienced blog writer and business journalist, I often come across the same question: what factors dictate the costs of a blog? In this comprehensive guide, I will dive into the details of blog writing costs. This article will cover the various factors that influence pricing, explore what buyers can expect to find elsewhere in the industry and shed light on where my business, Wordsmart Communications, stands amidst these considerations.
1. Factors that dictate blog writing costs
The art of blog writing isn’t about unleashing a stream of consciousness on a particular subject – it is a strategic procedure that demands attention to detail and expertise. Understanding the elements that influence the ultimate price of a blog is crucial for businesses seeking to define a realistic marketing budget. Here I take a closer look at the key factors:
Blog length and complexity
Consider words as a piece of material, the length and quality play a significant role in determining its cost. Shorter articles may require less time and effort to produce, but can still pack a punch with concise, targeted messaging. On the other hand, long-form content will naturally command a higher rate due to the additional time spent researching, writing and editing.
Whether you require bite-sized blogs or in-depth guides, the length and complexity of your content will directly impact the cost.
Research and expertise
High-quality blog content doesn’t happen by chance. You can’t just cut and paste from the internet or use AI tools as each article will have its own style and format. If you post content on your website, search engines like Google can spot if you are simply regurgitating information and will downgrade your site causing a drop in visitors.
The art of blog writing involves thorough research, industry expertise and an understanding of the target audience’s needs. Articles on complex topics will naturally come with a higher price tag, reflecting the investment in time needed to produce authoritative content. When evaluating blog costs, consider the level of research and expertise required to effectively engage with your audience.
Content strategy and SEO
There is a science behind blog writing that includes a well-defined content strategy and search engine optimisation (SEO) techniques. These key elements are essential if you want to maximise the impact and visibility of your content.
Let’s look at SEO: blogs crafted with relevant keywords identify the reader’s intent – meaning search engine algorithms are more likely to attract organic traffic and generate leads for your business. Developing a strategic content plan based on SEO best practice may incur higher costs but delivers greater long-term value by driving targeted traffic and conversions.
Writer’s experience and reputation
The calibre of the writer behind your blog content could mean the difference between success and failure. Experienced writers with a proven track record of delivering engaging, high-quality content often command higher rates, reflecting their expertise. While it may be tempting to opt for cheaper alternatives, using a seasoned professional can ultimately save you time, enhance your brand reputation and yield better results.
When evaluating potential writers or agencies, ask about their experience, reputation and past performance to ensure that you’re getting the best possible return on your investment. Armed with this information, you can then make an informed decision that aligns with your budget and objectives.
2. Buyer expectations
Purchasing a blog is just like buying a new coat, you need to balance the cost with your requirements. A light jacket will be cheaper and perfect for mild weather, but don’t expect it to protect you in the winter months. You might be able to find a cheaper service, but will the blogs educate, inspire and connect with your target audience?
When considering using a blog writing service, it’s essential to set clear expectations to ensure your investment aligns with your goals. Here are some key considerations…
Quality and relevance
These are non-negotiables when it comes to blog content. Buyers should expect nothing less than well-researched, well-written and engaging posts that resonate with their target audience. Quality content not only establishes credibility and authority but also builds trust among readers. Relevance is paramount in addressing the needs, interests and pain points of the target audience, driving engagement and conversion opportunities.
Bespoke and engaging content
Bland, cookie-cutter content won’t attract buyers in today’s competitive landscape. Readers will be attracted to businesses that offer options tailored to individual sectors, displaying an understanding of audience demographics and marketing objectives. Your content needs to stand out in a sea of online information and establish a deeper connection with readers.
Performance metrics
Blog writing isn’t about publishing a post and hoping for the best. In today’s data-driven environment, buyers should expect comprehensive reporting and analysis to track the performance and return on investment of their content. Key metrics include website traffic, engagement and conversion rates. By aligning content goals with measurable outcomes, buyers can justify their investment in blog writing services and drive tangible results for their business.
Why choose Wordsmart Communications?
Since 2016, Wordsmart Communications has been delivering blog writing and content marketing services to a wide range of clients and sectors. As a former Commercial Editor for a large media group, I spent years interviewing and writing about businesses – from corner shops to multi-million-pound car showrooms, I learned what made businesses tick.
Now I combine my journalism skills with my knowledge of the commercial world to produce high-quality, engaging content for my clients. I am more than a blog writer, I become a trusted partner for the business helping to boost the brand’s online visibility.
For example, I met a family-owned tree surgery business that had a basic website that was not appearing in search engine results for services in the local area. Working with a web designer and SEO expert, we designed a new, in-depth website with pages targeting keywords. Once the website went live, I provided a monthly blog to help increase the site’s relevance and search engine ranking.
Within a couple of months, the business began appearing on the second page of Google for tree surgery searches in its local area. Soon it moved up to the first page and appeared in the top six results, creating more website traffic and more enquiries.
As I mentioned above, there are plenty of factors affecting the cost of blog writing but I always strive to make our services affordable to small businesses with monthly blog plans starting from as little as £75 per month.
I believe that is good value to access a service that relies upon research, experience, content strategy and SEO techniques to produce good quality and engaging blogs. If you would like a monthly blog like this one to appear on your website every month, please contact me today to arrange a no-obligation discussion.
If you need a blog but don’t know where to start – call Barry at Wordsmart!