Growing a following for your company’s LinkedIn page is one of the most valuable marketing objectives on the platform.

Increasing followers can lead to greater organic reach and more robust audience insights. It’s a critical step toward building your business community on LinkedIn.

Why Your Company Needs a LinkedIn Page

Not only does it serve as a second company website, offering up information about what you do and why, but your company page is also a functional and flexible marketing tool. Through consistent posting and audience engagement, you can build a community on the world’s largest professional network and encourage employees to participate in spreading the word.

LinkedIn is distinct from other social platforms on the web due to its professional nature, which creates a sense of trust and credibility for your Page. As such, it’s no surprise that it generates 80% of all B2B social media leads.

Here at WordSmart Communications, we offer help to those starting from scratch, plus advanced guidance for companies who want to take their profile to the next level.

We also run training courses for the Social Media Business School, held at thebestof Hertford and Ware in Hertford, Hertfordshire.

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