You’ve probably heard the term professional copywriter, but do you know what it actually means? Here is our guide to copywriting and why content marketing is a vital tool for businesses. What is copy? Copy refers to any written material, and more specifically to text used for websites, newspapers, magazines, marketing and books. Before the …
Professional copywriters can create engaging copy to enhance your company’s online profile. Find out how great content can boost your business… Many people think they can find time to write the words for their website or marketing material, but the task can soon seem overwhelming, especially when you have to run your day-to-day business. If …
How do you share your personal feelings on LinkedIn, without being accused of sharing ‘too much’? Many of my clients want to promote a softer, more engaging side of their business, without resorting to sharing videos of dancing kittens. The truth is, it’s a fine line. Every week I see LinkedIn posts which attract a …