What is a Professional Copywriter?

What is a Professional Copywriter?

You’ve probably heard the term professional copywriter, but do you know what it actually means? Here is our guide to copywriting and why content marketing is a vital tool for businesses. What is a professional copywriter? Copy refers to any written material, and more...
LinkedIn Post Ideas: How to be More Personal

LinkedIn Post Ideas: How to be More Personal

Struggling to come up with LinkedIn post ideas? Considering adding more personal feelings on your profile, but don’t want to be accused of sharing ‘too much’? Many of my clients want to promote a softer, more engaging side of their business, without resorting to...
Business awards: the benefits of entering

Business awards: the benefits of entering

Entering business awards may seem like hard work, but can you afford not to? Recently I had the pleasure of informing a client that they had been shortlisted in two categories of a prestigious regional business awards. They were surprised, mainly because they had only...