Writing website content without SEO keyword research is like having a dinner party on your own – the food might be great, but nobody is going to know. Ideally, you should do your SEO planning before you even start building your website. That way your site map structure and content are working together to get …
You’ve probably heard the term professional copywriter, but do you know what it actually means? Here is our guide to copywriting and why content marketing is a vital tool for businesses. What is copy? Copy refers to any written material, and more specifically to text used for websites, newspapers, magazines, marketing and books. Before the …
How do you share your personal feelings on LinkedIn, without being accused of sharing ‘too much’? Many of my clients want to promote a softer, more engaging side of their business, without resorting to sharing videos of dancing kittens. The truth is, it’s a fine line. Every week I see LinkedIn posts which attract a …
What is copywriting? The English language is your company’s greatest tool… and it’s FREE. So whether you are writing a blog or a brochure, here are some of my essential content writing tips… WHAT’S IT ABOUT? Your headline and introduction need a clear focus, take time to think of your target audience. Be careful not to …
Freelance blog writers can help businesses of all shapes and sizes. From super-size corporations to start-up sole traders, every company has a unique story to tell. I have been writing about businesses for more than 20 years, firstly as a reporter and then Commercial Editor for a national media brand, and now as a freelance …