You’ve probably heard the term professional copywriter, but do you know what it actually means? Here is our guide to copywriting and why content marketing is a vital tool for businesses. What is copy? Copy refers to any written material, and more specifically to text used for websites, newspapers, magazines, marketing and books. Before the …
How do you share your personal feelings on LinkedIn, without being accused of sharing ‘too much’? Many of my clients want to promote a softer, more engaging side of their business, without resorting to sharing videos of dancing kittens. The truth is, it’s a fine line. Every week I see LinkedIn posts which attract a …
The English language is your company’s greatest tool… and it’s FREE. So whether you are writing a blog or a brochure, here are some of my essential content writing tips… WHAT’S IT ABOUT? Your headline and introduction need a clear focus, take time to think of your target audience. Be careful not to repeat yourself. …
Thinking of writing a blog? From super-size corporations to start-up sole traders, every business has a unique story to tell. For the past six years I have been writing about businesses, firstly as a Commercial Editor for a national media brand and now for my own copywriting, social media and public relations business. During that …