As a freelance copywriter, I can create engaging copy to enhance your company’s online profile. Find out how great content can benefit your business…
Many people think they can find time to write the words for their website or marketing material, but the task can soon seem overwhelming, especially when you have to run your day-to-day business. If you lack the time or skill to string a few sentences together, you need to hire the services of a freelance copywriter to elevate your business above your competitors.
If you’re still not sure, here are six ways I can help you…
1. Save yourself time
As we have mentioned, the main reason you need a freelance copywriter is that I can save you valuable time and money. Doing the writing yourself, or getting someone in the office to have a go, will take longer and the end result will not be as successful. Outsourcing services to an experienced professional can save your business time and money, while ensuring the work is completed to a high standard.
For my monthly blog clients, I also offer to upload the blog to their website for no extra cost. This ensures the blog is formatted correctly, with all the necessary data, links and keywords. I can even source a copyright-free image to accompany the article.
2. Get an objective view
As a freelance copywriter, I can view your business objectively and offer a logical and clear way to perfectly capture your services. By quickly understanding your business, I can create exciting and engaging content to showcase your services to your target audience. Being an expert in your industry is not always helpful when it comes writing copy for potential customers. The aim is to avoid using confusing industry jargon, while highlighting your key marketing messages.
For example, I worked with an IT expert who always promoted his lengthy experience, areas of expertise and professional qualifications. While all these elements were perfectly valid, they added no value to his potential customers. I suggested he changed his approach by asking questions such as: “How long could your business survive without access to emails?” and “when was the last time you backed up your website?”. Both of these examples highlighted his cybersecurity services in a way a small business owner would understand.
3. Supercharge your SEO
We all know the importance of Google when it comes to getting your website noticed online. As an SEO trained copywriter, I know how search engines work and can keep up to date with all the latest trends. From a targeted blog to updating cornerstone content, part of my job is to keep your website relevant to the Google ranking machine with up-to-date content. By finding a relevant keyword or phrase, I can write a blog which has a good chance of appearing on the first page of the Google search results.
4. Slick social media
Another way to boost the amount of traffic reaching your website is to share your content on social media. As well as boosting your SEO, engaging posts or tweets can give your business a loyal following. As a freelance copywriter, I can create specific posts for your social media channels, while keeping your tone professional and true to your brand. Every website article I write can be broken down into a series of social media posts, meaning blogs can be excellent value for money.
5. Good grammar
Many people struggle with spelling and punctuation, so it is vital that your website, social media and marketing content are error free. A freelance copywriter will know where to use an apostrophe or comma, so you can rest assured that your content is clear and professional. Don’t leave things to chance, ensure your message is clear and correct.
6. Create great content
The whole point of producing a website or marketing material is to persuade potential customers to use your brand. The skill of being a professional copywriter is to create engaging content, without sounding like a sales brochure. From a tweet to a lengthy white paper, there are many different ways to get your message across to your audience.
Contact a friendly freelance copywriter
Using a freelance copywriter is the perfect way to cover all your marketing bases by offering readers the ability to choose where they consume their content. If you need help with your website or social media, I am an experienced former journalist and copywriter based in Hertfordshire.