Entering business awards may seem like hard work, but can you afford not to? Recently I had the pleasure of informing a client that they had been shortlisted in two categories of a prestigious regional business awards. They were surprised, mainly because they had only made one entry!
I like to think that this success was down to the quality of my entry and supporting material but, in truth, I was simply telling the company’s story. Every business has a story, but the way you tell it can make all the difference. It certainly had an impact on the judges. They nominated the company as a finalist in the Medium Business of the Year category, before putting the owner forward as a finalist for Businessperson of the Year.
So I have one happy client, and all because I told him that entering business awards is a great way of getting some positive, and cheap, PR.
I spent 10 years helping to organise, promote and judge a wide range of awards, so I understand how much they can boost businesses of all shapes and sizes. If you are thinking about entering business awards, what have you got to lose?
When you sit down and think about how far your business has come, you soon begin to realise the scale of your achievement. Simply answering the questions on the entry form can help you analyse what you do and how your procedures can be improved. In fact, many businesses use awards as a way of improving performance by benchmarking themselves against the competition.
If you are lucky enough to be a finalist or even a winner, the prestige and feel-good factor for you and your staff is priceless.
So, if you need help entering business awards, please get in touch.