Working from home might sound easy, but the reality can be very different. To help you, we have devised five steps to success — plus, you can download our FREE homeworking planner. 1. Home office Using your laptop around the house, even taking it to bed in the evening, is a really inefficient method of …
How do you share your personal feelings on LinkedIn, without being accused of sharing ‘too much’? Many of my clients want to promote a softer, more engaging side of their business, without resorting to sharing videos of dancing kittens. The truth is, it’s a fine line. Every week I see LinkedIn posts which attract a …
You’ve probably reviewed and improved the search engine optimisation (SEO) of your business website, but have you done the same for your Facebook page? You may not realise how much Facebook can affect your search engine ranking through attracting and engaging with your audience, driving traffic to your website, creating links through social media shares …
How is business? You must have heard this question hundreds of times, but has anyone ever asked you ‘how are your competitors?’ Judging the success of any business requires much more than just looking at figures on a balance sheet. You might be really pleased to have achieved substantial turnover over the past 12 months, …
Legal actions as a result of posts on social media have become so commonplace that a new word has entered the lawyers’ lexicon – Twibel. To understand what this means to you and your social media activity, you first need to understand the basics of media law. In the UK, the law recognises everyone’s right …
It’s approaching 5pm on Friday afternoon and you’ve just finished writing a Facebook update which you want to post before you leave the office. With one eye on the clock, you quickly search Google for an appropriate image. Spotting one that fits the bill, you right click ‘Save image as…’. Within 30 seconds the post …
Freelance blog writers can help businesses of all shapes and sizes. From super-size corporations to start-up sole traders, every company has a unique story to tell. I have been writing about businesses for more than 20 years, firstly as a reporter and then Commercial Editor for a national media brand, and now as a freelance …
Professional property PR writers are often undervalued in the industry. As one estate agent told me: “We just put a couple of sentences with a floorplan on Rightmove, mate.” Not exactly an inspiring approach, and I’m sure that’s not how they sell their services. It certainly bears little relation to their website which uses the …
Entering business awards may seem like hard work, but can you afford not to? Recently I had the pleasure of informing a client that they had been shortlisted in two categories of a prestigious regional business awards. They were surprised, mainly because they had only made one entry! I like to think that this success …