How do you share your personal feelings on LinkedIn, without being accused of sharing ‘too much’? Many of my clients want to promote a softer, more engaging side of their business, without resorting to sharing videos of dancing kittens. The truth is, it’s a fine line. Every week I see LinkedIn posts which attract a …
You’ve probably reviewed and improved the search engine optimisation (SEO) of your business website, but have you done the same for your Facebook page? You may not realise how much Facebook can affect your search engine ranking through attracting and engaging with your audience, driving traffic to your website, creating links through social media shares …
How is business? You must have heard this question hundreds of times, but has anyone ever asked you ‘how are your competitors?’ Judging the success of any business requires much more than just looking at figures on a balance sheet. You might be really pleased to have achieved substantial turnover over the past 12 months, …
Legal actions as a result of posts on social media have become so commonplace that a new word has entered the lawyers’ lexicon – Twibel. To understand what this means to you and your social media activity, you first need to understand the basics of media law. In the UK, the law recognises everyone’s right …
It’s approaching 5pm on Friday afternoon and you’ve just finished writing a Facebook update which you want to post before you leave the office. With one eye on the clock, you quickly search Google for an appropriate image. Spotting one that fits the bill, you right click ‘Save image as…’. Within 30 seconds the post …
The English language is your company’s greatest tool… and it’s FREE. So whether you are writing a blog or a brochure, here are some of my essential content writing tips… WHAT’S IT ABOUT? Your headline and introduction need a clear focus, take time to think of your target audience. Be careful not to repeat yourself. …
Thinking of writing a blog? From super-size corporations to start-up sole traders, every business has a unique story to tell. For the past six years I have been writing about businesses, firstly as a Commercial Editor for a national media brand and now for my own copywriting, social media and public relations business. During that …
“We just put a couple of sentences with a floorplan of the property on Rightmove, mate.” That was the response from one estate agent when I asked them about the marketing tools they employ to help sell a property. Not exactly inspiring stuff, and it bears little relation to their website blurb which used the …
Recently I had the pleasure of informing a client that they had been shortlisted in two categories of a regional business awards. They were surprised, mainly because they had only entered one! I like to think that this success was down to the quality of my entry and supporting material but, in truth, I was …