Business newsletters are a great way of getting a message across to your staff and customers. If you are considering creating one, here are our top tips…
If you are part of a large company with separate divisions and sites, internal business newsletters are a simple tool to ensure everyone is aware of the bigger picture while promoting good practice, celebrating success and reinforcing the key goals of the business.
Boost Staff Morale
Your business newsletter is your chance to recognise the hard work of your staff by starting an employee of the month scheme or by focusing on a particular department. Newsletters are also a great way of engaging with employees by getting them to submit articles or by creating forums for discussion.
When you are busy with your day-to-day duties, you just don’t have time to sit down and reflect on your achievements. Encourage your staff to submit pictures of completed projects and to explain their work, this is great for morale and can also be used for marketing your business.
Whether you are targeting existing clients or potential customers, a business newsletter is a powerful marketing tool. Avoid hard sales messages, a newsletter is all about educating your audience about the industry while highlighting your products or services. This subtle type of communication keeps your business fresh in the mind of clients, maintaining important relationships.
Newsletters are a great way of informing your potential market about your brand. Give your business a friendly, personal face with entertaining staff profiles, or maybe a look behind the scenes. Take the opportunity to explain what sets your business apart from the competition.
Why spend money on expensive advertising channels when you can send out an email newsletter for a fraction of the price? You can build a database targeting key companies and individuals. A printed version which is posted to clients is more expensive, but can give your brand authority and can be sent straight to the decision maker.