Professional property PR writers are often undervalued in the industry. As one estate agent told me: “We just put a couple of sentences with a floorplan on Rightmove, mate.” Not exactly an inspiring approach, and I’m sure that’s not how they sell their services. It certainly bears little relation to their website which uses the …
Entering business awards may seem like hard work, but can you afford not to? Recently I had the pleasure of informing a client that they had been shortlisted in two categories of a prestigious regional business awards. They were surprised, mainly because they had only made one entry! I like to think that this success …