Keyword Research: 4 Steps to Improve Your Website

Keyword Research: 4 Steps to Improve Your Website

Writing website content without SEO keyword research is like having a dinner party on your own – the food might be great, but nobody is going to know. Ideally, you should do your SEO planning before you even start building your website. That way your site map...
What is a Professional Copywriter?

What is a Professional Copywriter?

You’ve probably heard the term professional copywriter, but do you know what it actually means? Here is our guide to copywriting and why content marketing is a vital tool for businesses. What is a professional copywriter? Copy refers to any written material, and more...
LinkedIn Post Ideas: How to be More Personal

LinkedIn Post Ideas: How to be More Personal

Struggling to come up with LinkedIn post ideas? Considering adding more personal feelings on your profile, but don’t want to be accused of sharing ‘too much’? Many of my clients want to promote a softer, more engaging side of their business, without resorting to...