Social media giant Facebook has just unveiled a new tab which gives users access to the latest news content. Simply click on the tab in the app to view the latest news by topic and publications, or simply choose a general update on the day’s top events. Just like the News app provided on Apple …
Growing a following for your company’s LinkedIn page is one of the most valuable marketing objectives on the platform. Increasing followers can lead to greater organic reach and more robust audience insights. It’s a critical step toward building your business community on LinkedIn. Why Your Company Needs a LinkedIn Page Not only does it serve …
Some of you social media superstars may have spotted that Instagram has dropped its ‘Following’ tab. The feature displayed your friends’ recent activity, allowing you to see what posts your connections had liked or commented on. The long-standing feature was once the only way you could keep up to date with what your followers were …
Instagram users in Hertfordshire are being alerted to an email phishing scam which informs people they have breached copyright law. Many police forces across the country have issued details of the messages which urge Instagram users to enter their username and password, or face the threat of being barred from the social media channel within …
If Brexit does eventually place on October 31, 2019, the United Kingdom will become the second country to leave the European Union (EU). Greenland (technically an autonomous region of Denmark) joined the European Economic Community (EEC) in 1973, voted to leave in a referendum in 1982 and finally withdrew (Grexit?) in 1985. The people living …
How do you share your personal feelings on LinkedIn, without being accused of sharing ‘too much’? Many of my clients want to promote a softer, more engaging side of their business, without resorting to sharing videos of dancing kittens. The truth is, it’s a fine line. Every week I see LinkedIn posts which attract a …
You’ve probably reviewed and improved the search engine optimisation (SEO) of your business website, but have you done the same for your Facebook page? You may not realise how much Facebook can affect your search engine ranking through attracting and engaging with your audience, driving traffic to your website, creating links through social media shares …
How is business? You must have heard this question hundreds of times, but has anyone ever asked you ‘how are your competitors?’ Judging the success of any business requires much more than just looking at figures on a balance sheet. You might be really pleased to have achieved substantial turnover over the past 12 months, …
Legal actions as a result of posts on social media have become so commonplace that a new word has entered the lawyers’ lexicon – Twibel. To understand what this means to you and your social media activity, you first need to understand the basics of media law. In the UK, the law recognises everyone’s right …
It’s approaching 5pm on Friday afternoon and you’ve just finished writing a Facebook update which you want to post before you leave the office. With one eye on the clock, you quickly search Google for an appropriate image. Spotting one that fits the bill, you right click ‘Save image as…’. Within 30 seconds the post …