Working from home might sound easy, but the reality can be very different. To help you, we have devised five steps to success — plus, you can download our FREE homeworking planner. 1. Home office Using your laptop around the house, even taking it to bed in the evening, is a really inefficient method of …
Business newsletters are a great way of getting a message across to your staff and customers. If you are considering creating one, here are our top tips… Internal Newsletters If you are part of a large company with separate divisions and sites, internal business newsletters are a simple tool to ensure everyone is aware of …
Writing website content without SEO keyword research is like having a dinner party on your own – the food might be great, but nobody is going to know. Ideally, you should do your SEO planning before you even start building your website. That way your site map structure and content are working together to get …
One of the most familiar faces of the London Stansted Airport business community will launch his new venture on Saturday February 29. For more than 20 years, Terry Farthing was the owner and managing director of Airport Lettings based in Enterprise House. Now, after recently selling his property business, Mr Farthing is heading up a …
You’ve probably heard the term professional copywriter, but do you know what it actually means? Here is our guide to copywriting and why content marketing is a vital tool for businesses. What is copy? Copy refers to any written material, and more specifically to text used for websites, newspapers, magazines, marketing and books. Before the …
Professional copywriters can create engaging copy to enhance your company’s online profile. Find out how great content can boost your business… Many people think they can find time to write the words for their website or marketing material, but the task can soon seem overwhelming, especially when you have to run your day-to-day business. If …
Boost the number of followers to your LinkedIn company page with these simple steps for your staff. Engage Your Employees Your staff members are your strongest allies in growing a LinkedIn page following. Encourage them to spread the word with friends and colleagues who are interested in what you do. For new company pages, this …
The Art of Facebook is is a fun, full-day course for small business owners who are looking to hone their social media skills. Our experts will guide you through the process of creating and delivering an effective advertising campaign, plus you’ll be shown how to review your progress using analytics. Here at the Social Media …
Social media giant Facebook has just unveiled a new tab which gives users access to the latest news content. Simply click on the tab in the app to view the latest news by topic and publications, or simply choose a general update on the day’s top events. Just like the News app provided on Apple …
Growing a following for your company’s LinkedIn page is one of the most valuable marketing objectives on the platform. Increasing followers can lead to greater organic reach and more robust audience insights. It’s a critical step toward building your business community on LinkedIn. Why Your Company Needs a LinkedIn Page Not only does it serve …